MediaPost Publications Subway Airs First Pele TV Spot 10/01/2013: "Subway, which announced in late July that fútbol legend Pelé had signed to be its new "global ambassador," debuted its first TV spot featuring the athlete last night, just before the kickoff on NBC "Sunday Night Football."
Unlike other Subway ads, which mostly feature several "famous fan" athletes, this 30-second ad gives Pelé the solo spotlight -- somewhat "regal" treatment that reflects his legendary status around the world, says Subway Global CMO Tony Pace."
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