McDonald's released a series of posters in France that don't mention the fast food chain's name anywhere on the the ad.
The art, by TBWA/Paris, assumes that consumers will immediately be able to identify extreme closeups of food as McDonald's products.
While that might work well for the french fries, will the ice cream have the same effect?
Read more: http://www.businessinsider.com/mcdonalds-didnt-put-its-name-in-this-series-of-new-ads-2013-7#ixzz2b6gZesh8
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