In a study commissioned by Facebook, Nielsen found that advertisers have the potential to reach an audience size that is the same or larger than that of four measured networks. This news comes at a time in which rumors are flying regarding Facebook's highly anticipated, pricey, TV-style ads.
Read more: http://www.businessinsider.com/nielsen-looks-at-facebooks-reach-compared-to-tv-networks-the-brief-2013-8#ixzz2b6glTdZq
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