Gordon Ramsay
His may not be the first name that comes to mind when the Fox Broadcasting Company is brought up in casual conversation, but let there be no doubt that Gordon Ramsay is one of the network’s singular personalities. His spit-flecked invective recalls Homer Simpson at his Bart-throttling best, his lacerating Scots tongue echoes Simon Cowell at the height of his withering reign as American Idol’s voice of derision, and his technical pedantry summons up images of Joe Buck nattering over a plate of inexpertly prepared gnocchi.
With five active programs on the Fox prime-time lineup, Ramsay is nothing short of a television phenomenon. Having just wrapped its 11th season, Hell’s Kitchen commands a higher unit cost on summer Thursdays than two broadcasters’ in-season shows in the same time slot. Meanwhile, MasterChef is one of the top-rated shows of the sultry season, out-delivering CBS’ Big Brother in the 18-49 demo and trailing NBC’s America’s Got Talent by four-tenths of a ratings point.
With Five Series Under His Apron, Chef Gordon Ramsay Is a Hot Property at Fox | Adweek:
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