Comic-Con Is No Longer Just a Nerd Fest | Adweek

Meanwhile, in San Diego, something unusual is afoot! Who are these strangers walking the halls of Comic-Con? Not the 150,000 comic book collectors, sci-fi movie completists and nerdy super-fans dressed as Catwoman or Zed from Zardoz (Google it, we dare you)—they’re the ones who’ve been coming for decades now. We’re talking about the suits (whose admins did the research that told them what to wear so they don’t stick out too much)—TV programming execs, CMOs, even showrunners.

Ask any of the suits why they’re there and they will likely repeat the same phrase: “We are going to San Diego to thank the fans.” Sure you are. Publicly traded corporations rarely spend gobs of money just to say “thank you.” Rarer still do they fly across the country at significant cost to a conference jam-packed with fantasy superfans. So Adweek got in touch with a network of professionals to get to the bottom of their attendance at Comic-Con, and here’s what our heroes said.  Comic-Con Is No Longer Just a Nerd Fest | Adweek: