Facebook Will Sell 15-Second Video Ads For $2.5 Million A Day - Business Insider

Bloomberg reports that Facebook will sell 15 second long television-style ads, that will appear on its site, for as much as $2.5 million a day. By comparison, 30-second ads on the Super Bowl tend to go for $3.5 million.

Fifteen seconds is the same length as an Instagram video.

The video ad feature a big bet for Facebook. Apple, for instance, once attempted to charge $1 million for an ad in its iAd mobile system but was forced to gradually draw down the price when clients balked.

Read more: http://www.businessinsider.com/report-facebook-will-sell-15-second-television-style-ads-for-up-to-25-million-a-day-2013-7#ixzz2aZHJjCxL