After very public early troubles, the Oprah Winfrey Network turned a profit in the most recent quarter, earlier than recent expectations, part owner ' said today as it reported second-quarter earnings.
Oprah Winfrey and Tyler Perry in a promotion for his new shows on OWN
Discovery CEO David Zaslav said ratings success combined with significant advertising growth to move OWN into the black earlier than anticipated. The network signed over 30 new advertisers during upfront negotiations for the upcoming TV season, he told analysts during a conference call to discuss Discovery's results. And its recent deals for commercial time in the so-called scatter market have yielded ad prices at least 10% above the 2012 upfront, he said.
OWN Turns Profit Ahead of Schedule | Media - Advertising Age:
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